All the Food chains operating in the country fantastically well, multiplying
revenues and booming new concepts, they believe that they are giving the consumer a very competitive value for their money. But that's what you see.
What you don't see is this.
1. With increasing pressure to create the best dish on the window which would
appeal to the masses, sell like "samosa" and create a relationship
with the consumer, we are forced to create and conceptualize at a critical
point.
2. Every good concept for selling of junk food gets rejected if it's not cost friendly, I mean the food
cost has to be as low as possible to generate maximum profits. This makes wonder how low is really low? Most brands are willing to dilute their quality
to generate maximum profits. With that goal in mind, they are more than willing
to sacrifice ingredients altogether.
3. The tomato sauce used on the pizza is not just made with tomatoes but mixed with red pumpkin as a filler for the sauce. The
cheese is no longer dairy but a derivative of mayonnaise with heavy
stabilizers. If you are getting a pizza for Rs 49 and the new launch is
targeted to sell it at Rs 29, trust me, you are eating real crap. In this case,
you are eating a pizza which will have the tomato (red pumpkin) sauce, veggie
toppings and will be drizzled with mayonnaise which is chemically stabilized to
withstand the heat during baking and does not split, while giving you the
feeling of cheese post baking. What you are eating is an absolute synthetic
smart derivative of cheese.
3. In garlic butter bread there is no butter, it's actually a customized fat liquid flavored with garlic and hint of butter "flavor" toppled over the hot bread so it soaks in. You would be better off having 5 ml of refined oil than fool yourself with this hogwash.
4. The concern here is that who is checking thestandards of these brands? FSSAI, or the Food Standards and Safety Authority of India? Of course, the FSSAI checks the food, but the guidelines that that need to be fulfilled to give them a green signal are many decades old. So if the criteria for judging what should cheese be made up of, is age old and irrelevant in today's context, how will you ever ban that cheese?
5. Then you have the burger chains making vegetable patties with absolute ridiculous quality of vegetables that are usually the last lot sold in wholesale markets. A major chunk of their production is happening in factories at Haryana and Punjab. The chicken is mixed with humongous portions of soya chunks and chicken flavor to give it a feel of a chicken patty. Break and check the patty by yourself. The problem is that for the time being, no one is checking.
6. One of the recent launches saw an innovative rice and pizza dish that created a real buzz in the market. It succeeded in fooling the consumers. The pizza making is a simple process in steps like kneading, saucing, topping, cheesing the pizza and it is all time bound. When there are many orders and the back end operations are stressed for time, no one cares to change their gloves while making a vegetarian topping or a meat topping. Yes the guy is wearing gloves but picking and topping the pizza as per the order and passing it onto to the next guy for cheesing. This is a vicious cycle and no one seems to care one way or the other.
NOTE: If any of the fast food chains are selling you a limited term offer (LTO), skip it. It's what these brands offer at the cheapest prices with the worst quality of food imaginable that is packed and marketed smartly.
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